Become an influencer It's easier said than done, but it's worth it because once you've been established as an influencer, people will link to your website citing you as the authority of your sector. Especially when you post something that supports or confirms their opinion. There are several ways to do this, but the first and most important step is to create a library of your own content to showcase your knowledge and expertise. The more prolific, the better. It gives people both something to judge you for and a connection they think is worth having.
Advertising Continue reading below Once that's in place, it's time to start building momentum with third-party media. HARO is a hair masking service great place to start as it gives you access to bloggers, journalists, and TV, radio and podcast hosts who are actively seeking experts to answer specific questions. Think of it as a dating site that matches people who need answers with people who want exposure. HARO emails topic-based queries three times a day, and you just click to respond to those that match your expertise. Don't expect a lot of interaction, especially in the beginning before you've built up your reputation.
In most cases, if they use your answer, they'll just post it without letting you know. Just set up Google News alerts for your name and business name, scan the SERPs and keep an eye out for new inbound links, and you can get a good idea of what's producing results and what needs to work. Advertising Continue reading below Then work towards becoming an author on some of the top websites in your industry. To achieve this, your ideas and writing style must be exceptional. Introducing yourself to your peers through a trusted source is a quick and effective way to build authority.